By Julia Angwin
As the media moguls gather here in Sun Valley, Idaho, for their annual schmooze-fest, there is one phrase on everybody’s lips as they emerge from their sports-utility vehicles:
LeBron James of the Cleveland Cavaliers, a surprise attendee in Sun Valley, Idaho, this week.
They’re not talking about their current paid content — those traditional-but-declining businesses of selling magazines, newspapers and access to cable shows.
Every year, nearly 300 powerful media executives gather here at the secretive Allen & Co. summit, to which the press is not invited.
We interviewed a few of the executives as they were stepping out of their rental cars.
First up was the highly confident Walt Disney CEO Bob Iger, who claimed that paid content was a fait accompli.
“People are going to pay for content,” he said.
We didn’t have a chance to ask him about the contradiction.
“Now they are going to try to put the genie back in the bottle,” Mr. Krikorian said, ostensibly referring to efforts such as Time Warner’s “TV Everywhere” initiative.
Upon his arrival, former AOL executive Ted Leonsis chimed in that media executives who are hoping to to force consumers to pay for content are likely to be “disappointed.”
Amidst all the arrivals, check-ins and press interviews, some confusion ensued.