"What is hard is not to get the cash but to have that relationship with your fans."
This was a major theme stressed by Courtney Holt, President of MySpace Music, during his Q&A with Tom Silverman at the New Music Seminar 2009 that would reverberate throughout the day-long event.
During the "Fan Relationship Management: Quit Your Day Job" panel, Tom Silverman laid out four distinct types of fans:
The trick is to turn as many people into super fans as possible and that is why establishing regular and meaningful communication between the artist and the fan is so important.
"The goal of all these social networks tools is to get the email address of all artists' fans," said Steve Greenberg, the Founder/CEO of S-Curve Records.
Despite the importance of fostering a bond between the artist and the fan, musicians should be careful though not to spend too much time talking to fans and not enough time making music.
Professional musicians would be nothing without their fans.