VAGINA Spa New YorkToday the New York Times reports on a jaw-dropping addition to the medical spa trend.
Now comes the first medi spa in Manhattan wholly dedicated to strengthening and grooming a woman's genital area.
Phit -- short for pelvic health integrated techniques -- is to open this month on East 58th Street.
Dr. Lauri Romanzi, a gynecologist who performs pelvic reconstruction surgery, said she came up with the idea for the spa one day while walking by an outlet of BriteSmile, the tooth-whitening chain.
She liked that the stores cater to people with healthy teeth.
The spa is essentially a gussied-up examination room down the hall from Dr. Romanzi's medical practice.
At the spa, the signature treatment will be a $150 gynecological exam --
in which a client contracts her pelvic muscles around Dr. Romanzi's fingers --
to determine by feel whether muscle tone is weak, moderate or strong.
Dr. Romanzi likes to call the vaginal workouts she prescribes "personal training."
Clients could also use an in-office electrostimulation machine to improve pelvic muscle tone or buy a device for home use.
Dr. Romanzi said that such treatments are intended to improve bladder control;
she said pelvic training may also lead to more intense orgasms.
Further proving that she has perfected the art of the soundbite, Dr. Romanzi goes on to say:
"If you can vote and you have a vagina, you should do these," she said.
"It's the dental floss of feminine fitness."
and
"The outer layer can become almost scrotal, very wrinkly and lax," Dr. Romanzi said.
Phit's website lists their services as follows:
Vaginal Rejuvenation:
Kegel Phitness
Do-It-Yourself
Baby Boot Camp
Inner StrengthPersonal Trainer
The "Other" Face Lift
Lazy Susan
Core Restore
Lip Sync
Skin Rejuvenation:
Refirme Skin Tightening
Matrix IR Wrinkle Reduction
Velashape Body Recountouring
Elose Laser Hair Removal
Velasmooth Cellulite Treatment
Diamondtome Micro-Dermabrasion
Optimal Skin Care Regimens
What do you think of the vagina spa?
Is it offensive or do you totally want an appointment?
Armani's INDIA
By GUY TREBAY
Published: July 3, 2008
AT the finale of the Armani men’s wear presentation in Milan 10 days ago, the lights in the theater suddenly went dark.
When they flashed on again, the runway was filled with models striking poses in the Indian-inspired dhotis, band-collared jackets and vivid silks that were a major theme of the collection.
Out went the lights again as the models hustled to get into yoga poses on the floor.
When the illumination returned, all the pretties were facing the head of the runway, where Giorgio Armani was bathed in a pool of light, arms raised as if he were a fashion guru.
Matteo Bazzi/European Press Agency
INNER BLISS Giorgio Armani, Milan with a bow to South Asia.
Mr. Armani may as well have been chanting a mantra on the lips of many in the fashion business lately.
Not as euphonious as om shanti shanti, the words “IndiaEmergingMarket,” run together, seem destined to produce inner bliss in the minds of designers seeking new brand frontiers.
Although no one seems able to gauge the size of India’s prospering classes (the most common figures assert that India’s middle class numbers 200 million —
a number that the writer Shashi Tharoor, among others, derides as being predicated on ownership of a bike), there is no arguing with the country’s 9 percent annual growth rate.
In cities like Bangalore, Chennai, Kolkata and New Delhi, malls are being built almost faster than call centers and IT campuses.
What is significant about this is that until now, Western luxury brands were restricted to selling their goods in stores in the lobbies of high-end hotels.
All that will change next month when the five-story 320,000-square-foot Emporio mall opens in an upscale residential neighborhood of South Delhi.
Like shopping destinations everywhere, the Emporio mall will feature the requisite spa and Nobu-style Japanese restaurant.
It will also have 34 Indian designers among its tenants.
More important, it will offer brands like Vuitton, Dior, Fendi, Cartier, Paul Smith and others that have been slow to break into the lucrative South Asian market.
And it will have Armani’s first Indian store.
“We obviously see India as an important emerging market of the future,” said Robert Triefus, Armani’s executive vice president for global communications.
Armani will add stores in Mumbai and Bangalore within the year, Mr. Triefus said, exporting chic silk shantung dhotis to the land of Gandhi and hand-loomed khadi cloth.
President Bush's economic stimulus package, which appears so far to have been ineffective in stroking the economy to life, is giving an unexpected raise to the porn industry.
An independent market-research firm, AIMRCo (Adult Internet Market Research Company), has discovered that many websites focused on adult or erotic material have experienced an upswing in sales in the recent weeks since checks have appeared in millions of Americans' mailboxes across the country.
According to Kirk Mishkin, Head Research Consultant for AIMRCo,
"Many of the sites we surveyed have reported 20-30% growth in membership rates since mid-May when the checks were first sent out,
and typically the summer is a slow period for this market."
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