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When Chachi Prasad and his wife Karam Kim launched their premium denim line, they named it Bishop of Seventh, in honor of the place their cut their teeth in the fashion industry—New York’s Seventh Avenue.
Then they packed their bags for L.A.
“We wanted to be around all the big boys in Los Angeles,” says Prasad,
Prasad and his wife had spent their careers on Seventh Avenue, working as designers for high-fashion brands like Calvin Klein, Oscar de la Renta, Donna Karan and Michael Kors.
“We weren’t really denim people before we started out, so it helped that there was a bunch of chemical engineers in my family,” says Prasad.
They experimented, putting golf balls and pennies in dryers, and coming up with ways to soften their fabrics with minimal use of chemicals.
Sensing that the premium denim explosion was about to plateau, Bishop decided to expand its focus and throw trousers into the mix (Seven For All Mankind, Joe’s Jeans and Paige Premium Denim have since all launched trouser lines).
BofS trousers are engineered, with a twisted seam to elongate the leg and a rayon yarn that “wraps around a woman’s body really well,” says Prasad (He sent me a pair and yes, they do add an inch or two to my tiny frame).
“Our trousers have a great price point too," points out Prasad,
Bishop of Seventh donates a portion of all profits to the charity Earth Rights International, which watches over human rights and environmental abuse by major corporations.
And for maximum feel-good factor, their 35th Street Jean was actually blessed by a monk at a Tibetan Temple in Long Beach (where Prasad and his wife were married).
“He performed a ceremony that was 30 minutes long, blessing the jeans for health, happiness and prosperity.
Bishop of Seventh is gifting one Stylephile reader a pair of its 7th Ave jeans in Carbon Grey, plus a Christopher trouser in Black Gabardine (with a combined retail value of around $420).
To win, visit The Stylephile.
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