The Microfame Game
There’s a new class of celebrity powered by the Internet.
By Rex Sorgatz
Published Jun 17, 2008
(Photo: Getty Images
I moved to New York City a mere six months ago, expecting an anonymous existence while I struggled to make new friends.
"I know you," said some scruffy guy who accosted me at the Magician, that Lower East Side bar overfrequented by bloggers.
STEPS TO MICROFAME•
That happens to be true.
My blog was suddenly, and briefly, a big deal.
This isn't rare.
Whatever it was, it wasn't exactly fame.
It's easy to be cynical about this new class of celebrity.
The Networked Celebrity
When we say "microfamous," our inclination is to imagine a smaller form of celebrity, a lower life-form striving to become a mammal—
Where traditional fame was steeped in class envy on the part of the audience and alienation on the part of the celebrity, microfame closes the gap between devotee and celebrity.
Looks like one of India's biggest entertainment conglomerates is going to come up with half of the $1 billion Steven Spielberg and his Dreamworks friends need for independence.
The Mumbai, India, based Reliance ADA Group is in 'serious talks' to provide Dreamworks with $500 million to $600 million in equity, reports the Wall Street Journal.
The report also shines the light on the ill feelings that have brewed between Dreamworks and the big studio it's basically trying to finance its freedom from, Paramount.
Spielberg reportedly complained privately about Paramount taking credit for DreamWorks movies.
The WSJ says that tensions between the two sides came to a head at the end of 2006 over the flick Dreamgirls.
The other major Dreamworks partner, music man David Geffen, was heavily invested in the musical, having shepherded it from the stage to the big screen.
To top it all off the head of Viacom told an investor conference that Dreamworks' departure would be "completely immaterial" to Viacom.
Only $500 million more to raise!
Cyd Charisse has passed away.
The legendary screen siren died Tuesday after an apparent heart attack.
She was 86.
Cyd lived a long, full life.
Her dancing feet live on!